Telling Human Stories. Authentically.

Towards that goal, we produced a series of videos to raise awareness about the availability of accessible outdoor adventures for individuals with disabilities.

How did we do it? First, for realism we film and edit in 4K resolution, and use gimbals to convey action and motion. For mobility, we use a two-man team to plan, direct and film the videos. Our experienced film crew is agile and can mesh easily with the logistics of our participants’ support teams.

From a social media sharing strategy, Moab’s three biggest outdoor user groups are mountain biking, jeeping and rafting – so sharing these very visual experiences through the eyes of a disabled person makes a strong emotional connection.

But it’s the accessibility stories that really take these videos to another level because there’s human interest and emotion and inspiration in those stories. Its a positive message in an age of negativity.

Working with our partners like National Ability Center we chose participants who were willing to go on a trip specifically to be filmed and were willing to tell their story on camera.

For more information, visit Discovermoab.com

For more information on National Ability Center’s adaptive sports and outdoor adventure programs, visit discovernac.org

Moab Adventure Accessibility Promo for TravelAbility Summit in San Francisco. November 2019