Breathtaking on a budget.

Redtail Air Adventures of Moab, Utah needed an instantly intriguing ad for their new “Airvan” airplane dedicated to scenic photography tours and professional-level photographers.

The Challenge: Requirements were for a video of modest budget that could be easily re-purposed to fit the viewing preferences across all platforms, devices, social media, streaming services and web sites. The ad should be appealing on platforms ranging from 4K 65″ hotel lobby big screens to tiny square-format Instagram video.

We started by filming and editing in 4K to capture and preserve the breathtaking details of a flight over Canyonlands. Delivering the final video in 4k resolution satisfies the 4K viewing needs for big screen TVs, and the 4K fans of YouTube and Vimeo.

We flew two planes side by side using a gimbal-stabilized 4K camera from the chase plane, and a photographer/model to operate the unique feature of the “Airvan” that any photographer would love – a sliding door you can open in flight! Several flying hours were spent filming spectacular B-roll to entice any would-be photographers.

“Bullet point” animated text was added to convey the messages and engage users of Facebook, Instagram, Hulu and Google ads where the sound is likely to be turned off. Finally, two version lengths were edited – 30-second and 1-minute to be applied as needed.

In all, the client was very satisfied with the look, feel and effectiveness of the video promotion.